Fierax

Company
As a dynamic young start-up company in the construction sector, the German company FiERAX GmbH positions itself as a vital partner for planning and earth excavation, demolition, recycling, and transport services. Based in North Rhine-Westphalia, FiERAX serves customers in the construction sector throughout Germany.

Strategy
Service companies in the construction sector need a balanced relationship between planning, implementation, and achievement. Top-notch machinery, service fuelled with passion, and a keen ethic of hard work reflect their success. These aspects are incorporated in the brand naming and corporate language: FiERAX (root word: “beast” in Spanish) will be the company’s name, and claims/headlines like “gear shift to beast mode” complete the picture.

Project
For FiERAX, we developed the brand identity, communication strategy, naming, corporate design, and all company media. We designed a logo, presentation website, corporate literature, and various print elements. We also developed video clips to increase our social media presence.

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BASE & CONTACT – DE

Auf dem Brand 12
D-50996 Köln (Germany)

BASE & CONTACT – ES

Carrer de Ramón Dalmau 1, 1º 1ª
E-08870 Sitges (Spain)

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June 29, 2021

Anderz

MY CHOICE IS MY WAY

Client

ANDERZ

Project Date

2021

Category

Printdesign · Web

Product
ANDERZ is different compared to well-known weight loss products due to the base component made up of natural substances. This is obtained in a patented biological manufacturing process by double fermentation of wholemeal wheat that forms the main ingredient of the product range. The target group wants to be a part of the health & wellness trend but is looking for something different which promotes health, vitality and performance without exposing the body to the classic stress of dieting. It’s time to get going, the customer decides when to start. The companion from now on is ANDERZ.

Strategy
In the latter part of 2021, the company will start marketing its first range of dietary supplements. As a way of holding their own, in a rather competitive market, a campaign is needed to set ANDERZ apart from the competition and enticingly address the target group.

Project
For ANDERZ, we are responsible for the complete 360º spectrum of brand communication; from logo design to the development of the brand claim, the packaging of the first product line, the implementation of the eCommerce platform on the web and the development of various print media. In all aspects of marketing, we support the guys from ANDERZ. My choice is my way!

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BASE & CONTACT – DE

Auf dem Brand 12
D-50996 Köln (Germany)

BASE & CONTACT – ES

Carrer de Ramón Dalmau 1, 1º 1ª
E-08870 Sitges (Spain)

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July 1, 2020

Dillicious

COCOA, CHOCOLATE & SPICES

Client

Dillicious // Cocoa, Chocolate & Spices

Project Date

2018

Category

Branding · Design · Web

Company
DILLICIOUS bridges fine cocoa producers from all over the world directly to manufacturers in Germany as well as chocolatiers, confectioners, pâtissiers and the speciality food trade. The product range extends from pure cocoa beans to the finest chocolates and ingredients. In the world of cocoa, you will find passionate producers outside of the traditional suppliers of consumer products who cultivate and harvest the best ingredients, such as; Fino de Aroma cocoa from Colombia, Ecuador, Peru and Venezuela. DILLICIOUS supports sustainable producers who process the cocoa beans in their country of origin and refine them into fine chocolate couverture and other products.

Strategy
For the target group of the company DILLICIOUS, our focus was on developing a communication strategy that met the market’s demands concerning German specialist trade. The most important instrument is defining the brand identity and developing a web-based presentation of the services and the product range.

Project
For DILLICIOUS we developed the brand identity and a corresponding design concept. The production of a website for the company forms the core of the media presence with a product portfolio and a constantly updated news section. Furthermore, we created various packaging solutions for the own-brand XOC-XOC and a website that serves as a platform for distributing the products.

the right agency for you?
Let’s get in touch ->

BASE & CONTACT – DE

Auf dem Brand 12
D-50996 Köln (Germany)

BASE & CONTACT – ES

Carrer de Ramón Dalmau 1, 1º 1ª
E-08870 Sitges (Spain)

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PlayAska

July 1, 2020

Picsandplan

ARCHITECTURAL PHOTOGRAPHY

Client

Picsandplan // Architectural Photography

Project Date

2019

Category

Branding · Mobile · Web

Company
The Cologne studio for photography & architecture PICSANDPLAN consists of a creative and motivated team of passionate architects and photographers. PICSANDPLAN captures architecture’s light, shadow, form and space in images and 360° panoramas throughout Germany. Viewing angle and point of view, focal length and depth of field are the instruments to capture the aesthetics of the objects in the picture. The company already works for renowned customers in the hotel, gastronomy, retail, health care, furniture industry, services and real estate sectors.

Strategy
An eye for the essentials as the core point of communication: architectural and real estate photography is a collaborative act of direct and simple communication. It uses a clear visual language to achieve the desired interaction with the viewer. The task is to describe the soul of architecture correctly and to influence the viewer decisively. PICSANDPLANs’ eye for the essential and our tools create captivating images that describe and reflect the extraordinary quality of the joint work of planners, architects, and designers.

Project
For PICSANDPLAN we developed their brand identity as well as the design and communication concept. The hub of PICSANDPLAN’s communication is creating a new portfolio website.

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BASE & CONTACT – DE

Auf dem Brand 12
D-50996 Köln (Germany)

BASE & CONTACT – ES

Carrer de Ramón Dalmau 1, 1º 1ª
E-08870 Sitges (Spain)

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July 1, 2020

Bähr

CONSTRUCTION ENGINEERING

Client

Bähr Köln // Construction Engineering

Project Date

2020

Category

Design · Mobile · Web

Company
The company bähr köln, based in the Rhineland, oversees the technical planning for new and existing buildings in refrigeration, air conditioning, heating, sanitary, electrical, communications engineering, as well as building automation.

Strategy
The project portfolio of the bähr köln company has a special feature: Almost all of the construction projects managed are located near the Rhine metropolis Cologne and mainly in cities along the Rhine shore. This is an intended strategy for the management, as bähr köln sees itself as a regionally based partner for overall technical planning. In order to reinforce this, the company claim “We are here!” was created, which on the one hand confirms the regional reference and, on the other hand, the high value of the provided service.

Project
For bähr köln, we refined the corporate communication, rejuvenated the corporate image and conceived, designed and programmed the relaunch of the company website.

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BASE & CONTACT – DE

Auf dem Brand 12
D-50996 Köln (Germany)

BASE & CONTACT – ES

Carrer de Ramón Dalmau 1, 1º 1ª
E-08870 Sitges (Spain)

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PlayAska

July 1, 2020

Ståtila

LIGHTING OBJECT DESIGN

Client

STÅTILA // Lighting Object Design

Project Date

2020

Category

Branding · Design · Mobile · Web

Company
For the production of the designer lighting objects of the STÅTILA brand, the young start-up company uses original tripods made by German manufacturers from 1930-1970, each assembled by hand and fitted with tripods of different sizes. The collection comprises four sizes: the small table lamp STÅTILA MINI to the room-determining floor lamp STÅTILA WOOD. Each STÅTILA is different; each tripod tells a story of its former owner with its traces of use. In its reduced simplicity and through the use of exclusive materials, it embodies the characteristics of Scandinavian design. Nothing is left out; nothing is added! Even the light projected by the stainless steel reflectors appears pure and unadulterated.

Strategy
STÅTILA wants to tell a story, and with its brand identity, it wants to invite people to take a journey into the atmosphere of film sets, studios and the world of aesthetics. The Scandinavian-style simplicity of their design forms the starting point for the brand identity of this product.

Project
For STÅTILA we developed the brand identity, the communication strategy and the corporate design. We created a logotype, a presentation website, packaging options and various print elements. We also developed video clips to increase their social media presence.

the right agency for you?
Let’s get in touch ->

BASE & CONTACT – DE

Auf dem Brand 12
D-50996 Köln (Germany)

BASE & CONTACT – ES

Carrer de Ramón Dalmau 1, 1º 1ª
E-08870 Sitges (Spain)

MENUE

PlayAska

July 1, 2020

Plug & Study

ALL INCL. STUDENT HOUSING IN COLOGNE

Client

Plug & Study Homes // All-Incl. Student Housing

Project Date

2018

Category

Mobile · Web

Company
In Cologne, a new housing project for students was built in the pulsating centre of the young district of Cologne-Ehrenfeld. PLUGANDSTUDYHOME solves the problem of housing shortage for young tenants. Under the motto “all-inclusive for rent”, PLUGANDSTUDYHOMES offers a modern home with everything the young student wants and needs for comfortable living, studying, and relaxing. All costs are in a compact monthly rental fee, including services such as; a broadband internet flat-rate. The all in one price takes away the stress of searching for various providers, applying and waiting for installation.

Strategy
The time has come for modern real estate to adapt itself regarding consumer goods marketing. Classical media, structured product information and beautiful pictures are no longer sufficient to activate the target group. There are already many similar products on the real estate market. For PLUGANDSTUDYHOMES it is vital to emotionally transport its unique idea by convincing prospective tenants that we offer a stress-free application process through web-based possibilities. For this product, the core message is unmistakable: “Plug & Study” … Rent, move in, get started!

Project
For PLUGANDSTUDYHOMES we have developed a communication strategy, a visual concept, and the implementation of a “plug & play” on a fully responsive website, enabling the applicant to find a suitable apartment and apply for rental via the website.

the right agency for you?
Let’s get in touch ->

BASE & CONTACT – DE

Auf dem Brand 12
D-50996 Köln (Germany)

BASE & CONTACT – ES

Carrer de Ramón Dalmau 1, 1º 1ª
E-08870 Sitges (Spain)

MENUE

PlayAska

July 1, 2020

Freiraum

HIGH STANDARD RESIDENTIAL PROPERTIES IN DÜSSELDORF

Client

WILMA DW GmbH // Residential Properties in Düsseldorf

Project Date

2019

Category

Brochures · Design

Company & Product
WILMA is one of the leading project development companies for residential properties in Germany and is deeply rooted in the core regions of North Rhine-Westphalia, Rhine-Main and Baden-Württemberg. For over 80 years, the company has been offering its clients new single-family homes, apartment buildings and condominiums. WILMA’s portfolio ranges from land acquisition, planning and coordination of construction to the turnkey handover of the properties. The FREIRAUM project was developed in Düsseldorf, not far from the North Rhine-Westphalian headquarters of WILMA Wohnen Rheinland GmbH.

Strategy
For the new construction project situated in Düsseldorf’s up-and-coming Bilk district, there was a demand for a project-comprehensive communication concept that not only fits into the brand world of the construction company but also reflects the uniqueness of the range of apartments, town villas and townhouses on offer. The project name and the emerging media presence is meant to influence the buyer’s decision. The strategy relies on providing a visual impact to potential homeowners, that it is easily understood that FREIRAUM (free space) has been created.

Project
We created the project name, the project layout and a design concept for print and construction site media for the FREIRAUM property offered by the property development company WILMA Wohnen Rheinland GmbH. In addition, we created project folders, and special brochures for each individual building type

the right agency for you?
Let’s get in touch ->

BASE & CONTACT – DE

Auf dem Brand 12
D-50996 Köln (Germany)

BASE & CONTACT – ES

Carrer de Ramón Dalmau 1, 1º 1ª
E-08870 Sitges (Spain)