Product
ANDERZ is different compared to well-known weight loss products due to the base component made up of natural substances. This is obtained in a patented biological manufacturing process by double fermentation of wholemeal wheat that forms the main ingredient of the product range. The target group wants to be a part of the health & wellness trend but is looking for something different which promotes health, vitality and performance without exposing the body to the classic stress of dieting. It’s time to get going, the customer decides when to start. The companion from now on is ANDERZ.
Strategy
In the latter part of 2021, the company will start marketing its first range of dietary supplements. As a way of holding their own, in a rather competitive market, a campaign is needed to set ANDERZ apart from the competition and enticingly address the target group.
Project
For ANDERZ, we are responsible for the complete 360º spectrum of brand communication; from logo design to the development of the brand claim, the packaging of the first product line, the implementation of the eCommerce platform on the web and the development of various print media. In all aspects of marketing, we support the guys from ANDERZ. My choice is my way!
