Plug & Study

ALL INCL. STUDENT HOUSING IN COLOGNE
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Company
In Cologne, a new housing project for students has been built in the pulsating centre of the young district of Cologne-Ehrenfeld. PLUGANDSTUDYHOMES was developed to solve the problem of housing shortage for young tenants. Under the motto “all-inclusive rent”, new parameters for student life could be established. PLUGANDSTUDYHOMES offers a modern home with everything the young student wants and needs for comfortable living, learning, and relaxing. All costs are tied up in a compact monthly rental fee including services such as;a broadband internet flatrate. The all in one price takes away the stress of searching for various providers, applying and waiting for installation.

Strategy
The time has come for modern real estate to adapt itself regarding consumer goods marketing. Classical media, structured product information and beautiful pictures are no longer sufficient to activate the target group. There are already many similar products on the real estate market. For PLUGANDSTUDYHOMES it is important to emotionally transport its unique idea, by convincing prospective tenants that we offer a stress-free application process through web based possibilities. For this product the core message is obvious: “Plug & Study” … Rent, move in, get started!

Project
For PLUGANDSTUDYHOMES we have developed a communication strategy, a visual concept, and the implementation of a “plug & play” on a fully responsive website, which enables the applicant to find the right apartment and apply for rental via the website.

 
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