Company
In Cologne, a new housing project for students was built in the pulsating centre of the young district of Cologne-Ehrenfeld. PLUGANDSTUDYHOME solves the problem of housing shortage for young tenants. Under the motto “all-inclusive for rent”, PLUGANDSTUDYHOMES offers a modern home with everything the young student wants and needs for comfortable living, studying, and relaxing. All costs are in a compact monthly rental fee, including services such as; a broadband internet flat-rate. The all in one price takes away the stress of searching for various providers, applying and waiting for installation.
Strategy
The time has come for modern real estate to adapt itself regarding consumer goods marketing. Classical media, structured product information and beautiful pictures are no longer sufficient to activate the target group. There are already many similar products on the real estate market. For PLUGANDSTUDYHOMES it is vital to emotionally transport its unique idea by convincing prospective tenants that we offer a stress-free application process through web-based possibilities. For this product, the core message is unmistakable: “Plug & Study” … Rent, move in, get started!
Project
For PLUGANDSTUDYHOMES we have developed a communication strategy, a visual concept, and the implementation of a “plug & play” on a fully responsive website, enabling the applicant to find a suitable apartment and apply for rental via the website.