Company
As a dynamic young start-up company in the construction sector, the German company FiERAX GmbH positions itself as a vital partner for planning and earth excavation, demolition, recycling, and transport services. Based in North Rhine-Westphalia, FiERAX serves customers in the construction sector throughout Germany.
Strategy
Service companies in the construction sector need a balanced relationship between planning, implementation, and achievement. Top-notch machinery, service fuelled with passion, and a keen ethic of hard work reflect their success. These aspects are incorporated in the brand naming and corporate language: FiERAX (root word: “beast” in Spanish) will be the company’s name, and claims/headlines like “gear shift to beast mode” complete the picture.
Project
For FiERAX, we developed the brand identity, communication strategy, naming, corporate design, and all company media. We designed a logo, presentation website, corporate literature, and various print elements. We also developed video clips to increase our social media presence.
