Company The Cologne studio for photography & architecture PICSANDPLAN consists of a creative and motivated team of passionate architects and photographers. PICSANDPLAN captures light, shadow, form and space of architecture in images and 360° panoramas throughout Germany. Viewing angle and point of view, focal length and depth of field are the instruments to capture the aesthetics of the objects in the picture. The company already works for renowned customers in the hotel, gastronomy, retail, health care, furniture industry, services and real estate sectors.
Strategy An eye for the essentials as the core point of communication: architectural and real estate photography is a collaborative act of direct and simple communication and uses a clear visual language to achieve the desired interaction with the viewer. The task is to correctly describe the soul of architecture and to decisively influence the viewer. With PICSANDPLANs’ eye for the essential and our tools they create captivating images that describe and reflect the extraordinary quality of the joint work of planners, architects and designers. This applies to communicate!
For PICSANDPLAN we develop their brand identity as well as the design and communication concept. The hub of PICSANDPLAN’s communication to customers and potential target groups is the creation of a new portfolio website.
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