Company
For the production of the designer lighting objects of the STÅTILA brand, the young start-up company uses original tripods made by German manufacturers from 1930-1970, each assembled by hand and fitted with tripods of different sizes. The collection comprises four sizes: the small table lamp STÅTILA MINI to the room-determining floor lamp STÅTILA WOOD. Each STÅTILA is different; each tripod tells a story of its former owner with its traces of use. In its reduced simplicity and through the use of exclusive materials, it embodies the characteristics of Scandinavian design. Nothing is left out; nothing is added! Even the light projected by the stainless steel reflectors appears pure and unadulterated.
Strategy
STÅTILA wants to tell a story, and with its brand identity, it wants to invite people to take a journey into the atmosphere of film sets, studios and the world of aesthetics. The Scandinavian-style simplicity of their design forms the starting point for the brand identity of this product.
Project
For STÅTILA we developed the brand identity, the communication strategy and the corporate design. We created a logotype, a presentation website, packaging options and various print elements. We also developed video clips to increase their social media presence.
