Frohnhofsquartier
Customer: WILMA Wohnen Rheinland GmbH / Task: Design, Literature
What the client needed
Showcasing Modern Living with Frohnhofsquartier Brochures
WILMA, a leading residential developer in Germany, needed a series of brochures for their new residential project, Frohnhofsquartier, in Düren Arnoldsweiler. Following the successful launch of WILMA’s rebranded corporate identity, this project marked one of the first product sales materials created under the refreshed branding. The brochures were designed to highlight the modern, family-friendly appeal of Frohnhofsquartier, while staying true to the brand’s new clean, professional design guidelines.
My part of the project
Comprehensive Brochure Series for Prospective Homeowners
This project included the creation of an image brochure that captured the vision and lifestyle of Frohnhofsquartier, a set of housing brochures featuring detailed technical illustrations and floor plans, and a folder with a full-color map of the future residential area. By adhering to WILMA’s clean, modern design standards, we ensured consistency in typography, color schemes, and layout, reinforcing the company’s positive image and commitment to quality. High-quality visuals, concise messaging, and user-friendly layouts were key to enhancing the brochures’ appeal and making them more accessible to prospective homeowners.
Additional project information
Enhancing WILMA’s Brand Through Cohesive Design
The design approach prioritized a polished yet approachable aesthetic that aligned with WILMA’s rebrand. Neutral tones, clean lines, and precise illustrations highlighted the developer’s professionalism and attention to detail. This cohesive design strategy not only positioned Frohnhofsquartier as a desirable, thoughtfully planned community but also reinforced WILMA’s reputation as a trusted and innovative residential developer in the German market.
