Die Kakaofreunde
Customer: Dillicious & BäckerBox GmbH / Task: Packaging, Webshop, POI
What the client needed
Creating a Distinctive Identity for a Demanding Market
To succeed in the competitive delicatessen market of high-quality cocoa products, Kakakofreunde needed a unique brand identity and communication concept. The challenge was to position the brand as a standout in a segment where artisanal quality, ethical practices, and emotional resonance with consumers are paramount. The identity had to reflect the brand’s values of passion, sustainability, and expertise while appealing to a discerning audience that values authenticity and premium quality.
My part of the project
A Story Rooted in Friendship and Commitment
My strategic approach focused on crafting a narrative that celebrated the founders‘ journey and their shared passion for discovering exceptional cocoa. By emphasizing the „Cocoa Friends“ story, I created a framework where consumers could connect emotionally with the brand. The commitment to sustainability, ethical sourcing, and partnerships on equal footing was woven into the narrative, allowing the story of friendship and purpose to become a compelling part of the consumer’s experience.
Additional Project Info
Delivering Comprehensive Branding Solutions
To bring the concept to life, we delivered a wide range of measures, including high-quality packaging for the drinking chocolate drops and „home baking“ line, featuring flavors like dark chocolate, passion fruit, and raspberry. A user-friendly eCommerce platform was developed to enhance online accessibility, along with promotional literature and fair stand communication materials to engage both consumers and industry professionals. Every deliverable adhered to a cohesive visual and strategic identity, ensuring Kakakofreunde stood out as a premium, authentic, and ethical cocoa brand.
