Anderz.Life
Customer: SK3 GmbH / Task: Logotype, Design, Packaging, Website
What the client needed
Revolutionizing Wellness with ANDERZ
ANDERZ approached the challenge of creating a weight loss solution rooted in health and wellness principles. Their innovative approach centers on a patented double fermentation process using wholemeal wheat, delivering a product crafted from natural ingredients. The goal was to position ANDERZ as a modern, science-backed alternative that supports both vitality and performance, while standing out in the competitive health and wellness market.
My part of the project
Strategic Positioning for a Competitive Market
To ensure a successful launch of ANDERZ’s first dietary supplement range, a standout campaign was essential. This campaign was crafted to differentiate the brand in a competitive market by engaging the target audience with a compelling and memorable narrative.
Additional project information
Comprehensive Brand Communication for ANDERZ
From concept to execution, we managed the entire 360° spectrum of brand communication for ANDERZ. This included designing a modern logo and graphic system, creating an impactful brand claim, and developing sleek, functional packaging for the debut product line. Additionally, we launched a user-friendly eCommerce platform and produced premium print media. Every element reinforces the brand’s core message: My Choice, My Way!
