Company
The Cologne studio for photography & architecture PICSANDPLAN consists of a creative and motivated team of passionate architects and photographers. PICSANDPLAN captures architecture’s light, shadow, form and space in images and 360° panoramas throughout Germany. Viewing angle and point of view, focal length and depth of field are the instruments to capture the aesthetics of the objects in the picture. The company already works for renowned customers in the hotel, gastronomy, retail, health care, furniture industry, services and real estate sectors.
Strategy
An eye for the essentials as the core point of communication: architectural and real estate photography is a collaborative act of direct and simple communication. It uses a clear visual language to achieve the desired interaction with the viewer. The task is to describe the soul of architecture correctly and to influence the viewer decisively. PICSANDPLANs’ eye for the essential and our tools create captivating images that describe and reflect the extraordinary quality of the joint work of planners, architects, and designers.
Project
For PICSANDPLAN we developed their brand identity as well as the design and communication concept. The hub of PICSANDPLAN’s communication is creating a new portfolio website.
