Freiraum

Company & Product
WILMA is one of the leading project development companies for residential properties in Germany and is deeply rooted in the core regions of North Rhine-Westphalia, Rhine-Main and Baden-Württemberg. For over 80 years, the company has been offering its clients new single-family homes, apartment buildings and condominiums. WILMA’s portfolio ranges from land acquisition, planning and coordination of construction to the turnkey handover of the properties. The FREIRAUM project was developed in Düsseldorf, not far from the North Rhine-Westphalian headquarters of WILMA Wohnen Rheinland GmbH.

Strategy
For the new construction project situated in Düsseldorf’s up-and-coming Bilk district, there was a demand for a project-comprehensive communication concept that not only fits into the brand world of the construction company but also reflects the uniqueness of the range of apartments, town villas and townhouses on offer. The project name and the emerging media presence is meant to influence the buyer’s decision. The strategy relies on providing a visual impact to potential homeowners, that it is easily understood that FREIRAUM (free space) has been created.

Project
We created the project name, the project layout and a design concept for print and construction site media for the FREIRAUM property offered by the property development company WILMA Wohnen Rheinland GmbH. In addition, we created project folders, and special brochures for each individual building type