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Behind the Fabric: Crafting Gratacós’ Seasonal Textile Catalogues

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At ask2, we believe that exceptional catalogues are far more than product listings. They are strategic sales tools, brand ambassadors, and a direct reflection of a company’s commitment to quality and innovation.

Following the redevelopment of the Gratacós visual brand, ask2 has been entrusted with the creation and production of a growing range of B2B communication materials for one of Spain’s most respected names in premium textiles. Among the most demanding projects are the seasonal fabric catalogues, showcasing both the permanent “Basics” collections and the ever-evolving “Collections” range.

These catalogues feature an extensive variety of fabrics, including tweeds, tulles, jacquards, linens, sequins, as well as exclusive in-house designs printed on gauze, silk organza, satin, crêpe, mikado and other luxury textile qualities. Bringing these collections to life requires a unique blend of creativity, technical precision, and meticulous organization.

Every page combines accurate textile specifications, high-quality photography, carefully prepared fabric imagery, and strategically positioned physical swatches that allow clients to experience the materials firsthand. The challenge lies not only in presenting hundreds of references consistently, but also in maintaining a fresh, elegant, and highly functional design that supports the new Gratacós corporate identity.

Working closely with the Gratacós team, ask2 manages the entire process—from concept development and page architecture to production coordination and quality control—ensuring that every catalogue becomes a valuable sales resource for textile professionals worldwide.

As Gratacós continues to expand its product offering, additional specialized catalogues are already under consideration. We look forward to sharing more about these exciting developments soon.

ask2 communication

ask2 Spain

Carrer Riu Segura 99D, 1º1ª
E-08800 Vilanova i la Geltrú (Barcelona)
SPAIN

Phone +34 603 307 856
askanazy@ask-2.com

ask2 Germany

Auf dem Brand 12
D-50996 Köln-Rodenkirchen
GERMANY

Phone +49 1578 065 07 44
hello@ask-2.com

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