Freiraum
Customer: WILMA Wohnen GmbH / Task: Design, Literature
What the client needed
Leading Residential Project Developers in Germany
With over 80 years of expertise, WILMA is one of Germany’s top project development companies specializing in residential properties. The company is firmly established in key regions such as North Rhine-Westphalia, Rhine-Main, and Baden-Württemberg, delivering high-quality single-family homes, apartment buildings, and condominiums. From land acquisition and construction planning to the turnkey handover of properties, WILMA provides a seamless, end-to-end service. Among its standout developments is the FREIRAUM project, located in Düsseldorf near WILMA Wohnen Rheinland GmbH’s North Rhine-Westphalian headquarters.
My part of the project
Showcasing Unique Living Spaces
For the new construction project in Düsseldorf’s vibrant Bilk district, a comprehensive communication strategy was essential. This concept had to seamlessly align with WILMA’s established brand identity while highlighting the distinctive appeal of the FREIRAUM apartments, town villas, and townhouses. The project name “FREIRAUM” (Free Space) was carefully chosen to convey the sense of openness and individuality offered by the development. Through visually impactful design and targeted messaging, the strategy emphasizes FREIRAUM as a unique and desirable living space, designed to inspire potential buyers.
Additional Project Info
From Concept to Media Presence
For FREIRAUM, we developed the project name, branding, and a cohesive design concept tailored for print and on-site construction media. Key deliverables included project brochures, detailed building-type-specific materials, and visually engaging project folders. These materials showcase the FREIRAUM properties in a way that resonates with prospective homeowners and reinforces WILMA’s reputation for excellence in residential property development.
